Never really detailed the journey that led us to form Insightpool so I think it’s time I provided a little context.
At GoRankem, we’ve been crowdsourcing the music discovery process for the last couple years. By providing a platform for fans to share their favorite songs from their favorite artists (e.g. One fan’s opinion) and by aggregating the collective fan favorites for every artist (e.g. Led Zeppelin), we’re building a Wikipedia-like resource that we succinctly describe as ‘the cliffsnotes for the catalogs.’
Ever since our initial public release, we’ve received a wide variety of inquiries about using our ranking technology in a number of different capacities. Just to put that into perspective, we did a side project for an Ignite event to help them determine the best presentation and then another to assist the National Science Foundation (NSF) award a $150,000,000 grant by helping the judges put into perspective the most important considerations.
In general, we’ve evaluated the deployment our our core technology across a host of different verticals (e.g. project management, human resources…even real estate site selection!), but we kept coming back to a market research context as the most attractive option.
It’s pretty simple: the large majority of market research studies still take place offline in 2011. As the industry has been slowly migrating online (and mobile is still a good ~2 years out for most market researchers to embrace), the technology companies have been entering the space and taking some of the traditional market share.
As I’ve mentioned before, one of my favorite entrepreneurial sayings goes, “an industry in chaos is prime for new opportunities.” Market research is that industry right now. Get ready for the ride!