Computer Sciences Corporation uses Insightpool to engage attendees of HIMSS Conference
Computer Sciences Corporation (@CSC) is a Fortune 500 global technology company and one of the world’s leading IT service providers.
CSC wanted to showcase its thought leadership on emerging technology and how it influences various industries.
In this case specifically, CSC focused on the life sciences vertical by connecting with healthcare leaders at the annual HIMSS (Healthcare Information and Management Systems Society) conference. They partnered with Insightpool to strategically insert their brand into the discussion around healthtech trends and the future of IT in medicine.
STEP 1: Using Insightpool’s search capabilities, CSC identified 257 influencers who fell into one of the following two audiences:
- Influencers using the official conference hashtag in their tweets
- Influencers following the official conference handle
These users had more than 3,000 followers on average, were actively using Twitter as a communication channel, and were recommended by Insightpool’s proprietary algorithm as likely to engage with the brand.
STEP 2: CSC used Insightpool to reach out to these influencers via streamlined, 1:1 messages to see if a) they’d be attending the conference and b) what areas of healthcare and healthtech they’re most passionate about.
STEP 3: CSC’s community manager monitored the responses and, when appropriate, invited influencers to CSC’s conference events or introduced them to CSC team members to continue the conversation.
Using Insightpool’s organic influencer marketing platform, CSC was able to identify relevant audiences and engage them in meaningful, authentic conversations. The digital interactions that were started through Insightpool’s outreach evolved into in-person, onsite meetings at the conference or more in-depth online conversations through other channels.
A total of 257 influencers were activated. 102 influencers (40%) engaged back in some way (liked, retweeted, replied, or a combination of these engagements). 78 of the 257 (30%) engaged in conversation with the brand, and some notable interactions are highlighted below:
Insightpool is an integral part of CSC’s event marketing strategy. The multi-faceted approach of an event campaign helps the brand start developing new relationships with conference attendees long before they hit the conference floor.
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