As the original “social media,” Word of Mouth Marketing is hardly a new concept. Since the dawn of communication and story telling, people have been finding ways to express their opinions, share their likes and dislikes, and gather information from trusted sources throughout the ages. From ancient markets to modern-day media, this highly personal, highly effective form of expression plays a vital part in the customer journey.
What is new, however, is the advent of digital media and the ever-increasing power of social media platforms. Social opens the door for brands, so they can understand the content; topic channels to get involved with, and people that drive business results from word-of-mouth.
With social, word of mouth travels at supersonic speeds in unprecedented ways. Tweets, Facebook posts, reviews, blogs—these methods deliver real-time WOM (both positive and negative) around the web, and subsequently, around the world.
“You can only manage what you can measure and our goal with this effort is to help marketers start to understand their own word of mouth in their industry and the power it can have for them. By harnessing word of mouth marketing brands can experience dramatic uplifts and that starts by understand where they now stand.” – Chris Hackney, COO at Insightpool
Taking into account the fast-and-furious nature of this form of communication, it’s time for brands and business to join in on the conversation. As the most trusted form of marketing, WOMM cannot and should not be ignored.
Luckily for brands, Insightpool has created a big data score for for tracking and comparing your relevance on social based on a Word of Mouth Score.
What exactly is a Word of Mouth Score?
The Word of Mouth Score (WOM Score) is a score to measure how many people are talking about your brand and how influential and topically relevant they are to your brand based on specific topics. The score is found using proprietary big data technology to capture every brand interaction based on a topic based taxonomy engine.
Insightpool has pulled together industry Word of Mouth power rankings to compare the success of each brand on Twitter and ranked them based on success of driving conversation around a specific topic to a hyper relevant audience.
For example, one of the power rankings that we pulled is around retail food. We pulled together conversations around the following brands and analyzed topics – fast food and restaurants. We reviewed who was talking about these brands around these topics and how relevant and engaged their audiences are on social. After pulling this data, we put this data through our algorithm and it ranked each brand with a WOM score. This score will be pulled every month. See more industries here.
Interested to See How Your Word of Mouth Score Compares to your Competition? Submit your request today!